Green Marketing: Literature Review of a Few Select Sectors

Abstract

The present study throws light on the literature review of green marketing of a few selected areas like green building, green strategy making, problems and prospects, green electricity and green hotels. Green marketing is such a subject which will never lose its demand but will get the chance to enhance its base due to the upcoming issues related to environment. The future prospect of research includes the marketing, promotion and awareness creation in issues related to green marketing. It has been found through the study that there are various sectors taken into consideration for the purpose of study but there are a few areas where there is ample scope to do research like analyzing marketing mix, promotion of green marketing activities and strategies, green consumer characteristics, steps to make consumers inclined towards green products, etc.