Precarious Creativity

Abstract

In this chapter, I argue that Bollywood must be understood as a vital force of immaterial labor for the affective contagion of mass creativity in urban India. I focus on the some of the many reasons why politicians, policymakers, film stars, filmmakers, and business leaders in India are turning their attention to the infrastructure of cinema as a potential resource for attracting economic capital and creative labor in urban and semiurban areas. The fusion of cinematic infrastructure with urban architecture is most evident in Indian cities and towns that have, or are planning to have, a “film city” in their master plans for urban development. Recent examples of this popular trend include the inauguration near Kolkata with much fanfare of Prayag Film City by the Bollywood superstar Shah Rukh Khan in April 2012; the announcement in August 2012 by actor Jackie Shroff of his investment in a partnership to build a mini–film city in Ahmedabad; the proposal by the Bihar chief minister, Nitish Kumar, in November 2012 to build a Film City near Patna in response to intense lobbying by actors from the Hindi and Bhojpuri film industries; plans by the Uttar Pradesh chief minister, Akhilesh Yadav, in October 2012 to create an IT/Film City in Lucknow; and much-advertised plans by the corporate powerhouse Sahara India to build the Sahara Pariwar Film City in its Aambi Valley development project near Pune.